Get the right response for your clients – Re-target visitors that leave the website without buying with our behavioral targeting feature, or deliver ads based on a visitor’s geographic location. Choose from a wide range of other targeting options, from 18 channels and 200+ subchannels, and an unlimited amount of keywords. In addition, understand target audiences with our traffic statistics and improve campaign performance with our sophisticated reporting tools.
| Targeting Options | Description | Example |
| Contextual Targeting (Channel Targeting and Keyword Targeting) | Matches your ads with the specific content users are viewing on a website; Targets users based on specific keywords or channels | Customize your ad placements by selecting specific keywords or channels, e.g. Display event planning ads when the word “wedding” is queried |
| Behavioral Targeting | Re-targets your visitors even if they leave your website without buying | Place ads based on a viewer’s past behavior on a given website |
| Geographic Targeting | Target your visitors by country, city, or time zone | Deliver ads to viewers who live in Canada; Deliver ads to viewers who live in New York City and Chicago; Deliver ads to viewers in time zones PST, HST, and IST |
| Network Targeting | Target other networks in the exchange | Distribute your ads on your own publisher sites, or distribute your ads on publisher sites of your partnered ad networks in the exchange |
| One-to-One Targeting | Deliver all traffic sources from one specific publisher site to one or a selected group of campaigns | Publisher site www.domain.com displays only campaign A, campaign B |
| Publisher Site Targeting | Target specific webpages | Keyword=adserving domain=www.MyAdMarket.com |
| Run-of-Network (RON) Advertising | Extends your reach by advertising anywhere as long as there is traffic | Advertise on non-targeted traffic |
