My AdMarket: Private labeled Open AD Market Exchange Platform

::Private labeled Open AD Market Exchange Platform-Agencies::

The exchange’s neutrality and transparency will greatly benefit agencies, empowering them to make better informed bid and ask decisions
Traffic inventory they wish to purchase, along with their associated bid values, can be specified
Marketplaces can help match the buyer’s targeting needs with publisher inventory, and single billing and invoices can be set up for all impressions purchased through exchange partners
Completely open platforms allow agencies to avoid overpayment for online advertisements, and they can bid on a CPA, CPC or CPM basis.

::Before & After Scenario::

The Situation

A popular website registering over 1,000,000 impressions daily receives several enquiries from ad networks and advertisers, in regards to the rate card or costs. Many current advertisers try to negotiate their price for campaign renewals, while many new ones look for low rates to start new, long term campaigns.

The Solution

Employ our Open AD Market Exchange, and solve all your negotiating problems with one single solution! Move away from having your clients provide funds and a banner, and towards them having their own accounts, where they can directly deposit funds into their own account and then transfer them to you. Minimum bid prices can be set, and clients can establish their own campaigns, by bidding for positions from their actual accounts. An advertiser administrative account empowers you to search and view all client campaigns.

Before the Solution

A website delivering 1,000,000 impressions daily has three banner spots available, each charging the client $10CPM, $9CPM or $8CPM, with longer-term clients receiving lower rates. A total of $27,000 is generated each day, but there is a waiting list of seven additional advertisers waiting for the existing campaigns to be completed, so that they can start their own campaigns.

After the Solution

A website delivering 1,000,000 impressions daily has a total of ten advertisers and sets the minimum bid at $10CPM.

Here is an example of the top five bids, with the rest bidding at $10CPM.

Top 5 Bids	Actual Cost
$15.00cpm	$14.01
$14.00cpm	$14.00
$13.00cpm	$13.00
$12.00cpm	$12.00
$11.00cpm	$11.00

Depending on the amount of unique visitors, this could be the amount of money earned.

*Please note that bidding may change daily, as advertisers constantly vie for maximum exposure and thus bid for the top position.

250,000 Impressions @ $14.01 = $3,502.50	x3 Banner Spots
200,000 Impressions @ $14.00 = $2,800.00
150,000 Impressions @ $13.00 = $1,950.00
100,000 Impressions @ $12.00 = $1,200.00
50,000 Impressions @ $11.00 = $ 550.00
250,000 Impressions @ $10.00 = $2,500.00
Total = $37,507.50 per day.

Summary

Our Open AD Market Exchange takes away the worry about negotiating prices with clients, since companies can simply set a fixed minimum bid price and then let them go from there. Top bids may also increase constantly, as advertisers vie to maximum exposure.