The Situation

Generating over 1,000,000 daily, a popular website receives several enquiries about ad space availability each day from ad networks and/or advertisers.  With only three banner spaces available, this website has limited ad space room, and advertisers pay for daily, weekly and monthly campaigns.  There is a waiting list, as many advertisers are unable to start campaigns, some of them having waiting several months as current advertisers keep renewing their services.

The Solution

Employ our Open AD Market Exchange, and solve any ad space availability problems with a single solution!  Accept any number of clients instead of relying on current clients to pay you for ad banner space on a daily, weekly or monthly basis.  Advertisers will now each have separate accounts, and will be paying for impressions at a CPM rate equal to or higher than the rate you have currently set.  A simple code is placed on your website, enabling all advertisers to be rotated, starting from the highest bid price.

Before the Solution

With over 1,000,000 impressions daily, the website has three banner spots available, each charging the client $10CPM.  Revenues are 3 x $10,000 per banner, or $30,000 per day. There are seven more advertisers waiting for existing campaigns to be completed, so that they can start their own.

After the Solution

With over 1,,000,000 impressions daily, the website now has a total of ten advertisers, and the minimum bid is set at $10CPM.  Revenues are now $37,507.50 per day, an increase of $7,507.50.

Here is an example of the five bids, with the rest bidding at $10cpm

Top 5 Bids Actual Costs $15.00cpm $14.01 $14.00cpm $14.00 $13.00cpm $13.00 $12.00cpm $12.00 $11.00cpm $11.00

Depending on the amount of unique visitors, this could be the amount of money earned.

*Please note that bidding may change daily, as advertisers constantly vie for maximum exposure and thus bid for the top position.

250,000 Impressions @ $14.01 = $3502.50 x3 Banner Spots 200,000 Impressions @ $14.00 = $2800.00 150,000 Impressions @ $13.00 = $1950.00 100,000 Impressions @ $12.00 = $1200.00 50,000 Impressions @ $11.00 = $ 550.00 250,000 Impressions @ $10.00 = $2500.00 Total = $37,507.50 per day.

 

Summary

More revenue could be generated by starting up campaigns earlier for advertisers on the waiting list.  Employ our platform, maximize revenues by selling unsold ad space, and continually increase top bidding prices with advertisers vying for increased exposure!