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::Private labeled Open AD Market Exchange Platform-Networks::

  • Ad Networks can initiate more partnerships with scaleable resources, and gain more control over networks management
  • Advertisers and publishers in these networks can specify traffic inventory they wish to buy, as well as associated bid values
  • Advertisers and publishers can both do single billing and invoices for all impressions purchased through exchange partners
  • Advertisers and publishers can establish their brand name within the platform, transferring money in more reliable and efficient environment
  • Advertisers and agencies can match the buyer’s targeting needs with publisher inventory
  • Publishers can reduce unsold and undervalued traffic inventory, and define the minimum bid value for advertisers bidding on inventory
  • Efficiently meets all targeting, metering, frequency capping, reporting, ad serving and related technology

Before & After Scenario (Lack of Advertisers)

The Situation

A popular website receives large volumes of traffic daily and has lots of ad space available, but advertising sales are relatively low.

The Solution

Employ our Open AD Market Exchange, and solve any ad space problems with a single solution!  Access over 4,000 advertisers available on the Clicksor.com network, and partner with other platform users to obtain more advertisers into your banner rotation.  All advertisers found within ECAS from all partnered networks are rotated, starting from the highest bid placed.

 Before the Solution

The website was receiving lots of traffic daily but still had lots of ad space available, with low ad sales limiting online income to that received from products and services on the site.

After the Solution

As ad revenue generated by the website increased, profits rose significantly; the proliferation of ads also enhanced website layout, with many advertisers vying for top bidding position.

Summary

This website was not realizing its potential of generating additional income via advertising revenues, but the employment of our Open AD Market Exchange empowered it to connect with thousands of advertisers and business partners.  Site traffic volume increased, and the website benefited from branding.

Before & After Scenario (Lack of Publishers)

The Situation

Traffic from several websites and networks is purchased by a business owner with several advertisers and clients, but the business owner had over ten different login accounts.  This situation led to confusion about which client was running which campaign, and on which network!

The Solution

Employ our Open AD Market Exchange, and solve all your publisher problems with a single solution!  Receive more traffic from our large network, partner with many other platform users with a single login account, and the same tracking system and campaign types.

Before the Solution

The business owner had to diligently search online for high traffic networks and websites on which to place client ads, but response rate was low and slow and, in many cases, contact names were hard to remember.  A login and URL was provided to each individual client for each different campaign, and for many different networks and websites used as traffic providers.

 

After the Solution

The platform provided a more organized system, freeing up the business owner to search for new advertisers, to contact other MyAdmarket.com users for traffic, and to access Clicksor.com contacts.  All campaigns are now managed and optimized in-house, with advertisers now directly funding the business owner for all these activities.

Summary

Our Open AD Market Exchange saved lots of time and money in this scenario, allowing the business owner to spend more time on business expansion and on building and developing several beneficial relationships with other networks and websites employing the platform.

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