April 2009 Rundown
April has been a successful month for MyAdMarket as our company continues to grow. Our company attended the Ad:Tech San Francisco show on April 22nd and 23rd. We would just like to thank all those who visited our booth and spoke to our company representatives. The show was a great opportunity for us to network and see what others are currently doing in this fascinating world of digital media.
We will be launching a new ad serving code, scheduled to be released on May 11, 2009. The upgrade includes a new interface for both in-line text link and graphical banners, featuring a new description and a new search field. Our beta model has been tested on these new interfaces and CTRs have increased by double! Along with these new features, we will also be improving our existing features on our private-label ad management platform. We’ll keep you posted of all the system enhancements in next month’s newsletter!
I’d like to take this time to introduce myself, my name is Tom Sheu, and I have just joined the MyAdMarket team. I will be able to assist you with your questions or concerns you may have regarding our contextual Open Media Exchange. Should you need to contact me, I can be reached via Live Support, email at
tom@yesup.com or by telephone at (905) 763-9735 ext 2816.
Look forward to assisting you,
Tom Sheu
Ad Serving Solutions Representative
Visit our blog for the latest updates! http://blog.myadmarket.com!
April Promotional Offer
April is free ad serving month! For those who meet at least 1 million impressions monthly and don’t want to bother with monthly subscription fees, we have some great news for you! In exchange for a free service, 10% of your traffic is shared with us to display our in-house ads. Private-label and non-private-label options available. Come grow with us in the upcoming month!
March 2009 Rundown
We’ve implemented multi-language support in the administrator interface, allowing users to work with our contextual engine in their native languages. We have received numerous requests for multi-language support and are very excited to offer this exclusive feature. The new deployment breaks the language barrier and fosters greater collaboration between ad networks. MyAdMarket’s commitment of bringing multi-language support across the entire platform delivers a system that best meets your needs so that you can simplify your everyday activities.
Client Tips and Techniques
Localizing your system on MyAdMarket’s Contextual Open Media Exchange Platform
Break the language barrier – We support every language! The admin panel can be translated to your local language, and can be deployed through our technical team if you provide us with the direct translation.
The advertiser and publisher panels, along with the system emails and invoices can be modified through the Template Customization area.
We’re a customer-driven company, so please share your feedback and success stories with us. We invite you to post comments on our forum or email us anytime.
Warm regards,
Annie K. Fung
Ad Serving Solutions Manager
Visit our blog for the latest updates! http://blog.myadmarket.com!
March Promotional Offer
For the month of March, we’re promoting a $100 free traffic partnership credit for any new signups for our private-label ad serving system. Our contextual Open Media Exchange can help you manage all your advertisers and publishers in one single platform. We have a highly active exchange with a large pool of both advertisers and publishers to help you minimize your traffic going unsold. Check out our new video demonstration!
February 2009 Rundown
This month, we’ve implemented a couple of new features to our Open Media Exchange platform. Advertisers and publishers can now retrieve their lost passwords by clicking on a link to have their account IDs and passwords sent to the email address they have provided when they signed up for your service. We’ve also enabled the ability to set a higher revenue share for each individual publisher site (a bonus for those who deliver higher quality traffic). Plus, the site settings in the in the admin panel offers three new options for site targeting to improve the quality of traffic being sent to advertisers.
Client Tips and Techniques
Increasing Publisher Site Revenue Share on MyAdMarket’s Contextual Open Media Exchange Platform
Offer a higher incentive for your publishers’ premium traffic – To do this, locate the site settings in the admin panel for the particular site, and under the Site Share are, you can increase or decrease the site’s profit share individually. The formula is: (new rate/old rate)x100
For example:
Right now, the Publisher Share Rate is set to 50% for all publishers. If one publisher website generates good quality traffic, you may want to increase this publisher’s profit share to 60%. You will need to set site share % to:
(60/50)x100 = 120%
If one publisher website generates poor quality traffic, you may want to decrease this publisher profit share to 40%. You will need to set site share % to:
(40/50)x100 = 80%
If you need more information about any of these new features, get in touch with one of our friendly account representatives at our regular business hours, Monday to Friday from 9:00 am to 6:00 pm, conveniently via live chat, telephone, or email.
Warm regards,
Annie K. Fung
Ad Serving Solutions Manager
Visit our blog for the latest updates! http://blog.myadmarket.com!
Final Last Call!
Dear MyAdMarket Community,
This is a friendly reminder that the offer for a FREE private-label system setup will expire on January 31, 2009. After this date, the price will resume to its standard initial setup fee of $500. MyAdMarket’s Open Media Exchange allows you to manage your clients’ ad space across thousands of advertisers and publishers in one open, transparent environment. It integrates the various aspects of your business—from targeting and booking to creative management and tracking, with automated optimization, reporting, and controls. The result is an all-in-one solution that will help you save both time and money, and a greater access to ad inventory, traffic, and clients. Sign up now.
January 2009 Rundown
Despite the economic downfall, the online industry continues to set record high revenue earnings. We see the online advertising industry remain relatively strong because online media usage continues to show rapid growth. At MyAdMarket, we are committed to providing you with the best return on your advertising dollar, so you can reduce costs, increase efficiency, and offer your clients the best advertising experience. Yet again, we’re introducing a new feature to our ad serving system, Run of Network (RON) Targeting.
RON Targeting allows you to advertise anywhere as long as there’s traffic so that you minimize the chances of your traffic going unsold. RON Targeting explores new target segments and delivers more revenue from some lesser pages. Engage your audience and attempt to capture prospects with this exciting new feature. Allow your advertisers to go beyond their expectations and broadcast to a wider audience. By reaching maximum exposure, your brand is increased and therefore your clients will see you as the leading solution for their problems.
Client Tips and Techniques
RON targeting on MyAdMarket’s Contextual Open Media Exchange Platform
Reach thousands of customers in just minutes – With RON targeting, there won’t be a need to select channels and categories so that you can serve impressions and drive traffic instantly. You can advertise your business in just a few minutes, boost site traffic, and increase sales leads. Make your optimization decisions based on traffic quality and then further define your targeting options (contextual, behavioural, and geographical) to achieve the perfect targeting mix. Differentiating your marketing strategy by targeting different customer profiles can help you achieve new holistic results.
MyAdMarket welcomes and values any feedback and suggestions you may have regarding any our services. Send us an email anytime at
info@myadmarket.com.
Warm regards,
Annie K. Fung
Ad Serving Solutions Manager
Visit our blog for the latest updates! http://blog.myadmarket.com!
MyAdMarket: October 2008 Rundown
As always, MyAdMarket’s effective Contextual Ad Serving System will continue to deliver value which seeks to increase our clients’ competitiveness in the marketplace. Our customized, private-label solution is designed to provide you with ad serving, ad exchange, and network building which streamline the buying and selling process of online advertisements.
We will be attending Ad:Tech conference and exhibition in New York in November. If you are planning to attend, stop by Clicksor’s booth #605 to learn more about our ad serving system and some of its new features. Our sales director, Julia Poon and myself will be there so please drop by and say hello – we’d love to hear from you.
Client Tips and Techniques
Attract qualified visitors with Contextual Targeting
Deliver your ads to the right audience – Our developers have worked hard to supply provide our clients with many different targeting options. Highly targeted contextual advertising will help promote your website (or your clients’ websites) and bring you many new prospects. As users visit your websites, our system will automatically anticipate their needs based on the content that they are viewing. Instead of erratically broadcasting ads to a large group of random viewers, contextual targeting will ensure that the ads are of subjects that particularly interest your visitors.
To take advantage of contextual advertising using our system, you can select an unlimited amount of keywords or choose from 18 channels and over 200 subchannels. The system will then customize your ad placements using the predefined (or default) minimum bid prices. Publishers can simply copy and paste an XML or JavaScript code onto their website and the ads will instantly market directly to visitors who are interested in your business.
Not only will you save time and money, but you will also increase your company exposure, and the opportunity for click-throughs and purchases. Choose from a wide variety of ad formats (in-line text links, text/graphical banners, etc.) and cost metrics (CPC, CPM, CPV, CPI).
MyAdMarket is committed to serving you the way you want. We welcome and value any feedback and suggestions you may have regarding our services. Contact us at info@myadmarket.com.
Warm regards,
Annie K. Fung
Ad Serving Solutions Manager
MyAdMarket.com is a division of Yesup Ecommerce Solutions and is genuinely committed to providing comprehensive and efficient ad serving solutions for advertisers, publishers, networks, and agencies. Yesup is a privately funded company based in Richmond Hill, Ontario, Canada.
For more information, visit http://www.yesup.net
