Contextual Online Advertising System for Advertisers, Publishers, Advertising Networks, and Ad Agencies » Press Releases

A Revamped 2nd Generation Platform and A Rapidly Growing Membership

admin — Fri, 05 Jun 2009 20:23:23 +0000

Richmond Hill, ON – Friday, June 5, 2009 – This is a very exciting time for Yesup eCommerce Solutions as the online ad serving industry witnesses rapid growth in MyAdMarket’s Open Media Exchange. Since launching three years ago, MyAdMarket has established itself as the most affordable all-inclusive ad management platform by successfully connecting advertisers, publishers, ad networks, and ad agencies across the globe.

As part of MyAdMarket’s unique business model, they provide their members the opportunity to buy and sell more traffic than ever before and monetize every single impression in their inventory. Businesses of all sizes ranging from small to corporate are all benefiting from using MyAdMarket’s self-serve ad management system. Members can buy and sell traffic with each other to ensure traffic is always sold at its highest price through an auction-style bidding system. In addition to the thirty ad networks that are built into the MyAdMarket exchange, members are able to add in as many outside ad networks as they want, through third-party ad tag and XML Feed swapping.

“We are very proud of MyAdMarket’s progress. These past three years has been a great achievement for all contributors to the success of the exchange. We thank everyone for all their support in helping to grow and cultivate MyAdMarket, in spite of the economy,” Jack Cheung, director of Business Development said today. Up till now, MyAdMarket’s exchange represents over 200,000 publisher sites, running at a rate of 300 million impressions daily. The exchange’s activity increased 77 percent from the previous quarter.

Cheung has also confirmed that MyAdMarket is announcing several more exclusive agreements with established ad networks that will surely increase the activity of the overall exchange. For a complete list of networks in the exchange, visit http://myadmarket.com/clients.

Many ad networks are switching over to MyAdMarket’s ad management solution because of its sophistication in a contextual targeting technology that no one else in the industry can match. The new and improved 2nd generation ad management platform turns visitors into customers with the experience of Web 2.0 by encouraging user interaction. The new platform has been tested and verified by Research and Development and has increased conversion rates and click-through-ratios by 4 times.

MyAdMarket has released a list of new features to be included in the 2nd generation advertising exchange. To request a detailed list of the system’s new features, visit http://myadmarket.com/landing-page.

About MyAdMarket
MyAdMarket is a division of Yesup Ecommerce Solutions Inc. and is genuinely committed to providing comprehensive and efficient ad serving solutions for advertisers, publishers, networks, and agencies. Yesup is a privately funded company based in Richmond Hill, Ontario, Canada. For more information, visit http://www.myadmarket.com.

Media Contact:
Annie K. Fung
Yesup Ecommerce Solutions Inc.
Tel: (905) 763-9735 ext 238
annie@myadmarket.com

MyAdMarket’s New Joint Venture

admin — Mon, 06 Oct 2008 20:22:47 +0000

Richmond Hill, ON – Monday, October 06, 2008 – Yesup Ecommerce Solutions, Inc has entered into a joint venture with Clicksor.com, Inc. to establish the Contextual Open Media Exchange (OME), the premier Contextual Ad Serving Solution. This joint venture will take advantage of Yesup’s strength in online marketing operations and Clicksor’s advanced Contextual Technology to deploy a competitive leveraging platform and solution to face an increasingly challenging market.

The joint venture will streamline the buying and selling process for online advertisers, webmasters, communities, and agencies. With over 120,000 reputable network partners, the system will optimize the placement of ads with an automated targeting system based on the content that a visitor is viewing, called contextual targeting. “Contextual advertising will help get your website in front of the right person at the right time.” said Jack Cheung, Business Development Director of MyAdMarket.com.

MyAdMarket.com also announced that its newly integrated solution will broaden the capabilities of online advertisement delivery:

Exclusive inline text link advertising
Contextual CPC and CPV XML feeds
Strategic geo-ip targeting
Automated billing system and newsletter generator

These unique set of services will offer a competitive advantage to give advertisers and webmasters the opportunity to develop the most effective online advertising programs. MyAdMarket.com delivers more than just a promise of a pervasive advertising system. Its Contextual Ad Serving System will ultimately enhance efficiency and maximize ROI by continually focusing on providing innovative technology to meet the ever changing needs of its clients.

Free Ad Serving System for Online Advertisings

admin — Mon, 02 Jun 2008 20:21:51 +0000

Richmond Hill, ON, Canada – June 2, 2008 — MyAdMarket announces its free ad serving system for online advertisings. MyAdMarket’s commitment for ad serving system will provide a reliable and transparent platform for advertisers, publishers, and ad networks to better manage their online advertisings, increase their revenues, setup partnerships to exchange ads or traffic with other networks and users. With the advanced features, latest technology and friendly interface, scalable networks, MyAdMarket gives its participants rationally holistic view of their advertising performance, ROI, and earnings.

“MyAdMarket.com aspires to help alter the way the world views online advertising.” said Patrick Zeng, CEO, Yesup.

MyAdMarket is designed to reduce the time, complexity, and cost of the online operations; increase the revenues and awareness. MyAdMarket ad serving solution completes those objectives by providing value-added features includes:

Auto optimization is a function provided by system, which is base on your current campaign results and voluntarily update your campaigns.
Free geographic IP database provide scalable IP database base on geographic categories.
Support for 3rd party ad tags. System support rich media formats, new ad formats and ad types.
Good practice to start building your own network. Ad agencies or a marketer able to create their own ad networks via easily use interface according to their own inquires.

About MyAdMarket
MyAdMarket is a division of Yesup Ecommerce Solutions, MyAdMarket empowers publishers, advertisers, and ad networks to differentiate themselves with their clients. MyAdMarket intended to unify and simplify the management of online advertisings.