A study conducted by Synovate for Vendare established that 62% of adult customers were likely to respond to contextual targeting over any other types of targeted online advertising.

An ad is displayed on a website ‘in context’ to your specific product or service. The technology works by publishing text or rich media ads on the relevant affiliated websites that best match subjects that particularly interest your visitors by matching content with selected keywords or channels. Ads are continuously updated as a site is visited or refreshed by a visitor.

The study also suggests that other targeting methods should not be dismissed, as a mixture of targeting practices is the smartest strategy (Anfuso, 2006).

Reference: Anfuso, D. (2006). Contextual vs. Behavioral Targeting: A new study conducted by Synovate for Vendare asks consumers how they like to be targeted. iMedia Communications, Inc. Retrieved 08 Oct 6

The Private-Labelled Contextual

Designed, developed, and improved through many years of experience and expertise, our contextual Open Media Exchange is the solution for many online advertising businesses.

Our private-labelled, Open Media Exchange is among the most sophisticated, all-in-one solutions available for ad serving; it is designed to suit your particular needs, whether you are an agency, publisher, advertiser or advertising network. Advanced technologies enable you to develop your own system, with private label features such as: full customization of your company logo; complete integration of domains in ad serving; and multiple and dynamic partnerships with other networks.

Customization

Primarily designed to build up your partnership networks, our private-labelled, Open Media Exchange features a multi-faceted administrator panel. This dynamic panel allows you to customize your own network by uploading your company logo, changing your favorite color scheme, entering text into the control panel, and establishing your own domain for each network area.

You can easily customize any system email and seamlessly select and combine different tools to suit your own business needs. Many different languages can be supported, payment methods can be integrated, and total control over administration panels can be set anytime, anywhere.

Integration

Integrating your domain and ad management system enables you to service all advertisements and fully track clicks and profit for both advertisers and publishers. Your company’s administrative team will be effectively streamlined into the system. As top administrator, you can delegate each employee’s privileges, including, but not limited to, account creation, advertiser/publisher search, and announcement broadcasts.

Campaign types made available to clients can also be controlled; for example, you can choose to exclusively offer your clients cost per click (CPC) and cost per thousand impressions (CPM) cost metrics, and offer cost per view (CPV) at a later moment in time. Other impressive customization features include being able to establish minimum bid rates and default ad options (alternate ads which are displayed when no ads are available).

Your publishers can also achieve full control over the system, allowing them to further monetize their sites’ traffic. Your advertisers will naturally receive the largest quantity of quality traffic.

Open Ad Market Exchange (Partnership)

The concept of the open exchange platform is the ability to partner with other ad networks and ad agencies to effectively enhance and expand your Advertising System/Network in both directions and develop lucrative business opportunities. The ad exchange facilitates the trade of traffic without having to look elsewhere so that the chances of traffic going unsold are significantly minimized. Resources from your own network and those of other members can be exchanged so that profits are maximized through the delivery of your partners’ ads with your own traffic surplus and vice versa. Imbalances between the number of advertisers and publishers in your network will be easily resolved.

Our private-labelled Open Media Exchange is user friendly and efficient, providing advanced solutions designed to endorse your company’s success. Please contact us today, and find out how this solution can empower your partnership efforts.

For more information, choose a category that fits your needs the most: Advertiser | Publisher | Agency | Network