The ad serving fee, or the bandwidth fee is calculated by adding the total number of Ad Traffic and the total number of Unsold Traffic per month, which is then divided by 1000 and multiplied by your current ad serving fee. Our ad serving fee is calculated by CPM, or per 1000 impressions. Ad traffic is the traffic that was actually sent to a campaign. Unsold represents that there had been traffic on the publisher site, but it was not sold to any campaigns, including the following:

• The default banners when the traffic is not sold to a campaign
• The default publisher referral banners
• The default advertiser referral banners

Anytime a banner is loaded on our server, including default banners constitute as one impression. A particular banner with 4 different ad spaces would be considered 4 different ad impressions.

To manually charge an advertiser, click on Advertiser Funding under Billing Menu, input the Advertiser’s ID, click search, and input the amount. You can use a negative (-) if you are issuing a refund.

Depending on the merchant account you use, usually you should be able to come to an agreement with your merchant account, such as PayPal, where you send them a list of your publishers through a .CSV file, and they will be able to mass pay your publishers based on the information you send them. This report can be easily generated through the system by entering in a date range and the payment method (e.g. PayPal).

We have many tools and reports available on MyAdMarket including site traffic earnings trend, new publisher reports, top 100 earning sites, and more. However, if you feel that you need more information in order to make better business decisions, we can provide you with additional traffic reports on a per request basis.

You can go to Publisher Payment -> Adjust Publisher Payments under Billing Menu. To manually adjust a publisher, input the Publisher’s ID, click search, and input the amount. You can use a negative (-) if you are issuing a refund.

No, you need to login your Paypal account and send the payment to the publishers. The ad system can only confirm that you have sent out the payment.