Keywords are vital to running a successful campaign. Having appropriate keywords listed for a campaign will help reduce unnecessary spending. Relevant keywords for your campaign will provide many advantages such as contextually target your audience, target niche market better for products/services, and will likely improve campaign performance. To use this feature, please follow the steps below:

For new campaigns:

1. Login the advertiser admin area
2. Click on create new campaign
3. Follow the wizard to Step 4
4. When you reach the Keyword/Channel Target section, select a category from the drop-down list
5. Enter one relevant keyword
6. Click on get suggestions
7. Select the keywords that are related to your product or service
8. Click Add Keywords button

For existing campaigns:

1. Login the advertiser admin area
2. Click on Campaigns tab at the top and select the appropriate campaign
3. Click keyword list
4. Click add more keywords
5. In the Select Keywords section, select a category
6. Enter one relevant keyword
7. Click on get suggestions
8. Select the keywords that are appropriate
9. Click add keywords button

ROI tracking code is used for measuring the return on investment and conversion rates for an advertisement. Campaign with CPC, CPM, CPV, or CPI ad type can use ROI tracking code. The code is generated by the system and can be placed on the conversion page of the campaign. You will need to provide a value amount.

After the ROI Code is placed it on the conversion page, you will see an ROI conversion report in the reports section of the advertiser area. With the ROI tracking tool, you can instantly see whether the campaign was effective, as advertisers are only paying for a certain action, such as a credit card sign up. Every online advertising campaign can be tracked and measured, and of course, results are always best measured in terms of return on investment. Campaigns that measure clicks and impressions like CPC, CPM, CPV, etc. don’t really earn the advertisers any money. Advertisers are not tracking their return on investment; they are merely tracking their expenses. So with the ROI Tracking tool, the advertisers bear no risks, since the advertiser can track those visitors that were converted into customers, and the total value spent on each conversion.

In the advertiser portal, create a CPM graphical only banner, CPV pop-under, or a CPI interstitial ad. Follow the campaign creation wizard, and select HTML/JavaScript to upload the third-party tag.

Please email your banner to our account manager; we will host this banner for your advertisers.