Richmond Hill, ON – Friday, June 5, 2009 – This is a very exciting time for Yesup eCommerce Solutions as the online ad serving industry witnesses rapid growth in MyAdMarket’s Open Media Exchange. Since launching three years ago, MyAdMarket has established itself as the most affordable all-inclusive ad management platform by successfully connecting advertisers, publishers, ad networks, and ad agencies across the globe.
As part of MyAdMarket’s unique business model, they provide their members the opportunity to buy and sell more traffic than ever before and monetize every single impression in their inventory. Businesses of all sizes ranging from small to corporate are all benefiting from using MyAdMarket’s self-serve ad management system. Members can buy and sell traffic with each other to ensure traffic is always sold at its highest price through an auction-style bidding system. In addition to the thirty ad networks that are built into the MyAdMarket exchange, members are able to add in as many outside ad networks as they want, through third-party ad tag and XML Feed swapping.
“We are very proud of MyAdMarket’s progress. These past three years has been a great achievement for all contributors to the success of the exchange. We thank everyone for all their support in helping to grow and cultivate MyAdMarket, in spite of the economy,” Jack Cheung, director of Business Development said today. Up till now, MyAdMarket’s exchange represents over 200,000 publisher sites, running at a rate of 300 million impressions daily. The exchange’s activity increased 77 percent from the previous quarter.
Cheung has also confirmed that MyAdMarket is announcing several more exclusive agreements with established ad networks that will surely increase the activity of the overall exchange. For a complete list of networks in the exchange, visit http://myadmarket.com/clients.
Many ad networks are switching over to MyAdMarket’s ad management solution because of its sophistication in a contextual targeting technology that no one else in the industry can match. The new and improved 2nd generation ad management platform turns visitors into customers with the experience of Web 2.0 by encouraging user interaction. The new platform has been tested and verified by Research and Development and has increased conversion rates and click-through-ratios by 4 times.
MyAdMarket has released a list of new features to be included in the 2nd generation advertising exchange. To request a detailed list of the system’s new features, visit http://myadmarket.com/landing-page.
About MyAdMarket
MyAdMarket is a division of Yesup Ecommerce Solutions Inc. and is genuinely committed to providing comprehensive and efficient ad serving solutions for advertisers, publishers, networks, and agencies. Yesup is a privately funded company based in Richmond Hill, Ontario, Canada. For more information, visit http://www.myadmarket.com.
Media Contact:
Annie K. Fung
Yesup Ecommerce Solutions Inc.
Tel: (905) 763-9735 ext 238
annie@myadmarket.com