Understanding Digital Marketing

Learn the programs and marketing strategies that are helping thousands of businesses in every industry to create a trusted brand image.

Key Performance Indicators

Email Marketing95%
Social Media Marketing80%
Video Marketing95%

Digital Marketing Challenges

Every business that has a website or a social media channel need the right management to grow in between their audience. With properly planned goals, any business can get a tremendous boost in brand value.

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Brand Reputation

Paid Search
Learn about the advertising options on search engines with the best ad providers.
Customer Interactions
Build your own team to get to know the needs and demands of your customers.
Contextual Advertisements
Choose the right social media platforms to suit your business brand, products, and services.

Many Ways To Market On Mobile Devices

The right method for your particular business.

Pricing Plans

Mobile Marketing

$29/ mo

  • 80% of users spent on apps
  • Third-party mobile apps
  • Click-to-call or maps
Display Advertising

$9/ mo

  • Effective targeting
  • Flexible costs
  • Measurable results
Affiliate Marketing

$15/ mo

  • Far-reaching industry
  • Low-cost business opportunity
  • Customer services

Client Testimonials

This is an amazing opportunity for new businesses to learn how the online market works so that they can grow their businesses. It has helped my business a lot.

Ronald Jones - User

Latest Updates

Top 5 Things Business Owners Should Know About General Liability Insurance

If your company hires employees, you should know about General Liability Insurance.

General Liability Insurance is a type of policy that can protect you from financial losses or liability if someone sues you for damages. A typical policy will cover the company from lawsuits and injuries caused by their employees like what Michigan Business Insurance provides.

1. What is General Liability Insurance

The first thing that business owners should know about General Liability Insurance is that it covers a company from lawsuits and injuries caused by their employees.

2. Employees Affecting a Business’s Risk

The second thing that business owners should know about this type of insurance is that if your company hires employees, you are at risk of being sued or held accountable for what they do. This is especially important to consider if your company has multiple locations or job sites throughout different states. In the case of an incident, there could be many people filing claims against your business simultaneously — which could result in large payments and even bankruptcy!

3. Be Aware of Risks Associated with Employees

When hiring new employees, make sure you understand all of the risks associated with them because if they are deemed negligent in their duties, the employer may be held liable. You need to know that General Liability Insurance will protect you from the costs associated with these lawsuits.

4. A General Liability’s Number One Priority is to Reduce or Cover Costs

Another thing that business owners should know about General Liability Insurance because its number one priority is to reduce or cover costs. The best way for this policy to do so is by helping you pay court fees and settlement costs since they could be costly and difficult to manage alone. As a result, having an insurance company by your side can help lessen the financial burden of such legal matters arising from employees.

5. Know What to Cover in Your Policy

The last thing that business owners should know about General Liability Insurance is that it typically covers bodily injury and property damage caused by your employees during work hours. If you want to cover certain incidents outside of normal working hours, this will cost extra, so keep an eye out for additional premiums. Additionally, when building your policy, make sure there are no missing gaps or check out this page for guidance.

For example, suppose you have independent contractors or part-time workers who are not considered employees. In that case, coverage may end up being denied later on — leaving important pieces of your company unprotected, which lead to financial ruin. Don’t take that chance.

Bonus tip: Make Sure You Have Enough Coverage

Last but not least, it is important to make sure that the General Liability Insurance policy you choose has enough coverage for your company. A typical policy will cover the company from up to $1 million in damages — but if your company makes more than $5 million per year, then you may want to consider additional protection, which can cost extra.

General Liability Insurance is an important type of insurance for all businesses that have employees under their roof! Ensure this type of coverage is included in your business’s policy today.

Different Types of Business Cards

Networking has changed immensely over the years to make the world connected in the most effective ways. The dynamic existing in the digital space ascribes to the opportunities created by technology. Online businesses have gained a lot of profit and potential to grow with the increasing prevalence of devices. Marketing is one area that these businesses need not be concerned about because companies from around the world are working to help them create a significant online presence. However, face-to-face meetings and official conferences cannot be avoided since it has the real experience which everyone seeks.

Not everything can be shifted to the screens, and with these inevitable offline meetings come other requirements. Business cards are an integral part of that real experience because they work even today to improve sales. If you own a company and have business card needs but are unaware of the basics of its designs, you must first learn the different types available. Let us look at the different types of business cards.

1.     Standard Business Card

Business cards are always used to represent your brand and the services you provide. It doesn’t matter whether you are a startup or a reputable company; the standard business card must contain all the basic information. Rectangular shape, white or cream color, and non-coated printing are preferred by most companies when ordering standard business cards. If you are a beginner in the field, it is best to choose standard business cards for all your basic needs. Business Card Prints are offered in the highest quality by designing the material according to your requirements. Various color palettes for the card wouldn’t be a good idea; so, make sure to stick to the less vibrant shades.

2.     Premium Business Card

This must be chosen if you have the budget for better designs and finish. The Premium-ness of your card will depend on the money you are willing to put into it. The benefit of using this type is the luxury of displaying your services with a premium look. Different shapes can be used with premium business cards, but they mustn’t be as unconventional as exasperating potential customers. With premium cards, you can also try other colors.

3.     Matte Business Card

For business owners who need a professional look for their cards but aren’t too particular about innovative designs, the matte business card would be the ideal choice. The shapes opted must go well with your brand’s aim and the size of the card. A matte card will represent the quality of your services; so, any material or print providing the feel of silk can make the card of the desired quality.

4.     Gloss Business Card

Businesses related to design, fashion, cosmetics, hospitality, and beauty care must try printing gloss business cards. Other types of business can also opt for this, but make sure it is in line with your brand. The vibrant and luxurious look of your card is likely to bring you great sales.

5.    Embossed Business Cards

If you are looking for the highest level of professionalism, embossed cards are the ones for you. Embossing the cards will give the customers a sudden impression of the superlative services you provide. All the important elements of your company can be easily highlighted with the design used on this card.

What is Commercial Towing and How Much Does it Cost?

At some point in our life, we would need towing to move our vehicles from one point to another, especially those who do not have the capabilities to carry on their own. For example, you would need to have a towing service for your car if all your tires are flat and you did not have enough spare tires to change all of them. Towing is also needed if we are involved in an accident, and the authorities need to clean up the road to prevent traffic buildup.

 

Now that we know there are different purposes for towing, we should not proceed with the different types of towing. We have light towing and heavy towing, and even though they look the same, they are different from each other.

This article will answer the question: What is Commercial Towing, and How Much Does it Cost?

To answer the question, “What is Commercial Towing and How Much Does it Cost?” let’s talk first about what commercial towing is.

For starters, commercial towing deals with towing to heavier vehicles such as trucks, RVs, and travel trailers, which require more heavy-duty equipment due to their sheer weight. It is also used in handling other large-scale projects involving heavy machinery and equipment. Since commercial towing uses more high-end and large-scale equipment meant for operations that involve heavier vehicles, it costs more than the usual light towing.

 

Towing prices may vary depending on specifics and the towing company’s rates because of its years of experience in the field. Still, the national average ranges from $75 to $125, depending on the inclusions in the rates and the additional services you might need to have. Other high-end commercial towing companies charge as high as $300, as insurance can also play a massive role in pricing these services.

All towing companies such as commercial towing san jose have insurance in case the vehicles they are carrying might get damaged during the service. Still, commercial towing insurance coverage are much more expansive AND expensive since it handles heavy equipment and heavy vehicles. Therefore, the insurance coverage for commercial towing shall cover all the necessary towing costs on top of the additional rates that customers might have to avail themselves of when having commercial towing services.

It is the best decision to talk to your commercial towing company for a more comprehensive breakdown of the costs to prepare you for the actual amount you might spend in handling a commercial towing service.

Our Takeaway

What is Commercial Towing, and How Much Does it Cost? Commercial towing deals with heavier vehicles, heavier equipment, and more comprehensive insurance coverage to ensure the safety of your commercial vehicles or RVs during the service.

It is more expensive than standard towing services, so you must be financially ready before you avail of commercial towing for your different needs. However, even though these are more expensive than the regular towing services, the prices usually cover the insurance for your vehicle and other necessary fees and rates that you must avail of for the commercial towing service.

How to Unblock BBC iPlayer from Anywhere in the World

Watching movies are TV shows has now shifted the concept altogether over to the digital screens at home. We can have the best experience with all the content on OTT platforms with a yearly payment that would only cost as much watching one movie with your family. BBC iPlayer is one of the most popular streaming services available in the UK, and it lets viewers delve deeper into the world of the characters without having to travel to the theatres. However, BBC iPlayer isn’t accessible in any other country because of its policy to function only with devices having a UK IP address.

A workaround is undoubtedly required if you stay somewhere away from the UK. These restrictions by geography don’t let the international audience enjoy any of the shows and movies on this platform, be it their site or app. A solution to this issue is employing a VPN, which can work through various stages to open these websites for you. Not all VPNs will work for BBC iPlayer, making it extremely important to check out the most effective networks. Let us look at the process involved in unblocking BBC iPlayer from any part of the world other than the UK.

How to Employ VPN to Unblock BBC iPlayer

Virtual Private Network services encrypt a device’s internet traffic by implementing various codes online through an intermediary server at a location of the user’s choice. All the user has to do is download a particular VPN that can work well in your region and for your needs, set up an account on the platform, and start looking for a server in the UK. By choosing an appropriate server in that country, you will be able to access the sites limited to only that region.

When your IP address is viewed as one from the UK, the BBC iPlayer algorithm will accept the data and allow you access. BBC iPlayer has started cracking down on this circumvention by picking all the low-quality VPN used. So, when you are using a VPN for your device, make sure you opt for the best in the market. With higher quality VPN, your data will not be tracked.

One of the greatest benefits of using such networks to unblock BBC iPlayer is that your data gets encrypted. Apart from the tracking down processes by the streaming platform, you must also be careful of the situations where you use a public Wi-Fi at an airport, conference center, hotel, or any place of that sort. All your data is being put at a huge risk by accessing the platform with this internet connection. The Best VPN for BBC Iplayer is ExpressVPN, a reliable service that allows you to stream content on iPlayer from anywhere in the world. The 30-day money-back guarantee makes this the best option.

Other popular VPN services that can be used to unblock BBC iPlayer are NortdVPN, Surfshark, CyberGhost, PrivateVPN, SaferVPN, VyprVPN, and Hotspot Shield. If you find some difficulty unblocking any of these services, you can ask customer service for help or check for the next best VPN.

Top Upcoming Cars in the US 2021

As the year 2020 has not been a good one, everyone is looking forward to 2021 with the hopes of a bright future. While one can never make predictions, we can talk about one particular aspect that will change in 2021, cars. Yes, that’s right. There are many cars that are going to be launched in 2021, and you need to check them out. From BMW to Audi, the new launches will bring in every detail and feature of innovation to make things work for the better. So go ahead and read the following list.

1. 2021 BMW i4

The BMW i4 might be the fastest BMW sedan as the new i4’s electric drivetrain will produce around 530 horsepower. Since that is more than the twin-turbocharged V8, one clearly knows what to expect from this model. Designed and built to compete against the Tesla Model 3, the 2021 BMW i4 might make matters meet in the long run. However, people are still confused about the release date because nobody is sure whether it is the 2021 model or the 2022 model. So, we don’t know about you, but our fingers are crossed for this one.

2. 2021 Kia K5

The Optima sedan required a replacement, and Kia is bringing the same for you. The 2021 Kia K5 is going to be riding on a new platform since it is broader and longer than its replacement. While the standard feature of front-wheel drive is readily available, one can also avail all-wheel drive for better acceleration. As the design makes the car look unique, you will feel bad if a single scratch appears on the same. So if you wish to avoid all that, then we suggest that you get yourself some carcovers. Hence, that will do for the 2020 Kia K5.

3. 2021 Audi e-Tron GT

Since this particular model was first displayed as a concept at the 2018 Los Angeles International Auto Show, it was expected to enter production late this year. Coming equipped with a sleek design, the model will share the platform with the rival Porsche Taycan sports car. By creating a total of 582 horsepower and a 612 pound-feet of torque, the company estimates that it can go from zero to 60 mph within 3.5 seconds. Moreover, Audi also used sustainable materials to outfit the e-Tron GT concept’s opulent.

Conclusion

While we are bound to come across more launches in 2021, these three, in particular, are going to change things for the better. By entering a new platform and raising the bar on competition, these cars will begin a new venture, and you need to know the same. Hence, that sums up the list of the top upcoming cars for 2021.

5 Tips on How to Market Yourself as a Dentist

Recently, there are numerous ways of dental marketing. The main reason behind this is the development and growth of technology. There are proven strategies which you should consider in order to flourish in dentistry. Converting potential audience into loyal clients is a daunting and time-consuming task, especially if you opt for misleading strategies. Currently, many dental patients will opt for a dentist specializing in new dental marketing ideas rather than traditional marketing ideas. Research shows that social networks are the key strategies to consider in order yo drive organic traffic on your official website. Below are essential tips on how to market yourself as a dentist.

1. Focus on Search Engine Optimization

Using the right search engine optimization strategies will play a significant role in your business’s growth and development. SEO will help you rank higher on organic search, thus helping you achieve your main objective. The main objective of a business is to maximize profit and minimize costs. SEO tools are complex if you lack sufficient knowledge in this field. Therefore, it’s a great idea to hire a professional SEO expert who’ll follow the right channel to optimize your website. Research shows that if you have a higher ranking on various search engines, you’ll have high traffic. The best SEO strategy will help you attain a competitive advantage in the field of dentistry. Choose the right SEO expert wisely, because there are different SEO strategies, namely organic, local, and international.

2. Create a catchy Website

A good website comprises of the following features:

– Convenient

– Perfectly designed and functional

– High-quality content

– Mobile-friendly

– Clear calls to action

Optimized for the social web and search

Therefore, it’s a great idea to hire a professional website designer to help in creating an interactive and engaging website.

Dentist marketing can be especially tricky since there is such high competition.  Stay tenacious and work hard and you’ll certainly be rewarded with new clients. The first impression plays some part in attracting your target audience. The main objective of an engaging website is to drive new dental patients. Investing in a high-quality dental website is cost-effective in the long-run. Your website should contain factors, such as an onsite blog, on-page SEO, contact info, simple navigation process, reviews, and testimonials. In addition, a perfect dental website will have the ability to funnel your new dental patients to set an appointment.

3. Stand Out in the Market

Attaining a competitive advantage is a good way to market yourself as the right dentist. Attracting new dental clients isn’t an easy way unless you stand out in the market. Recently, there’s stiff competition in the field of dentistry. There are various ways to stand out in this field, but the best way is to develop a unique selling proposition for your brand. It’s a great idea to use strategies that will differentiate you from the other competitors. For instance, it’s important to specialize in the latest technology in order to improve your efficiency. A reputable dentist will have positive clients’ testimonials, reviews, and ratings.

4. Pay-Per-Click Advertising

Pay-per-click advertising, which is commonly termed as PPC, is a popular marketing idea for dentists. Research shows that Google Ads is the right platform for PPC. The right SEO expert will use the right strategies to target popular keywords. Note that specific SEO keywords will work effectively when it comes to pay-per-click advertising. Choosing the right keyword is a challenging task. Therefore, it’s advisable to avoid the Do It Yourself approach. PPC can be expensive if you target a competitive keyword, or you’re ranked low on search engines.

5. Social Media Marketing

Recently, many businesses flourish because their owners opted for social media marketing. Dentists should ensure they have a presence on various social media platforms, such as Twitter, Facebook, Instagram, Google, and YouTube. Social media is a popular and powerful tool that can make you excel in your dentistry work.

Conclusion

Above-listed are essential tips and strategies that will help you to effectively market yourself as a dentist.

How Important is Digital Marketing for Your Business?

Over the years, digital marketing is leaving traditional marketing behind the wheel as the internet has made it easier for businesses to communicate with the targeted audience actively from around the world. Customers have found satisfaction when it comes to participating and interacting with online brands and companies. Another primary reason for digital marketing to become famous is its affordability. Digital marketing is less expensive while compared to traditional marketing channels. Digital marketing makes it easy to reach out to billions of people who fall under the category of products or services that businesses offer.

What is Digital Marketing all about?

Digital marketing is nothing but advertising your products and services through several technologies over the internet. Digital marketing is the key to success for new businesses and startups. These promotional activities are mostly taken place on social media, email, search engines, websites through which businesses can communicate with their existing customers as well as targeted ones. The most used techniques to promote businesses using digital marketing include website, search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) as well as email marketing and mobile marketing.

Importance of Digital Marketing

Importance of Digital Marketing

  • Digital marketing boosts brand awareness and helps you reach your targeted audience
  • It provides a better Return on Investment (ROI) by achieving more leads through your marketing budget
  • Digital marketing can save you a lot of money versus in traditional marketing; you have to spend more money without reaching the targeted audience.
  • Digital marketing makes it easy for you to adapt to the Internet of Things (IoT). You can quickly get used to new trends and technologies that can help your business grow.
  • By using digital marketing, you can make sure that the targeted audience is viewing your content. SEO helps you get notified by those who are searching on the internet for products and services that you offer.
  • Through digital marketing, you can communicate with your customers actively throughout the world. You can communicate with your customers and provide them with solutions in real-time.
  • It plays a significant role when it comes to promoting your products/services on social media. Through digital marketing, you can target billions of social media users and chose the right audience among them.
  • Through digital marketing, you can boost your website traffic, build brand awareness and increase your sales.
  • Digital marketing helps you to keep an eye on your competitors and understand the secret behind their success
  • Digital marketing allows you to go beyond your boundaries and attract the audience who can become your potential buyers

Conclusion

Digital marketing is one of the most important activities that should be executed if you are planning to start a business. If you want to succeed in the digital market place, you should be aware of the benefits and limitations of digital marketing. Every business owner dream to become successful, but only a few with excellent knowledge, strategies, ideas and a talented reach the milestone of success.

How to Promote your Business on Social Media in 2020

Social media has become a major part of everyone’s life. So many people are addicted to social media, and no one can stop them from checking the feeds and stories all day long. Marketers and businesses prefer social media with the hope of reaching out to the targeted customers. However, there’s high competition in the market. Small businesses must have the best social media marketing strategy to become successful in this competitive market.

Staying updated with the latest trends can help your strategy and business to stand out in the crowd. You should be aware of these following things to do well with your social media marketing strategy in 2020.

  1. Ephemeral content is becoming famous

If you are an Instagram and Snapchat fan, you must be aware of Ephemeral content that is available only for a short duration and disappears afterwards. Nowadays, there’s a massive difference in people’s attention span and the way they consume content. They want the content to be short and engaging. That’s why content such as stories are becoming popular.

Video Content

  1. Video content will be the winner

Most of the people who are active on social media platforms prefer watching videos rather than reading content. Video content is most likely to dominate all kinds of content and become the winner. It could be either short videos, Instagram stories or long-form content on YouTube.

  1. Niche social media platforms will do better

Facebook and Instagram are the most used social media platforms. However, in recent years several other platforms have become popular and gained a huge number of users around the world. TikTok was launched in 2016 and suddenly became popular among youths. B2B firms use LinkedIn for their social media initiatives.

 

  1. Augment Reality in Social Media

Augmented reality feature creates a huge difference by adding digital elements to make things look better. Social media platforms such as Instagram and Snapchat use augmented reality for their various photo filters. AR on Social media is not only limited to photo filters. Brands can use AR to provide unique shopping features. For example, Sephora, a beauty brand, used augmented reality for its customers to try on makeup before buying.

  1. Use Social Media for customer service

The primary goal of social media such as Facebook is to connect with people from around the world. Businesses can use social media to interact with their customer directly and answer them with their queries. Twitter is one of the most popular social media platforms which is used to interact with the customers and provide solutions for their problems. Using social media to communicate with your customers would help your business grow, and your customers start building trust in your brand.

Mistakes to Avoid When Promoting Your Small Business

Marketing plays a huge part when it comes to promoting small businesses and boosting sales. However, most of the small business owners try running new marketing ideas and strategies without measuring the results or understanding how it can help achieve their goals. So, it is always best to know-how and where to spend your marketing budget.

Here are some common mistakes that small businesses make while promoting themselves

  1. Not creating a marketing plan or budget

Small businesses that don’t have a master marketing plan are most likely to fail. Take time to build the best marketing plan and be sure to address the financial costs of implementing each strategy. If you are starting your business, you need to invest more as you start building your brand awareness.

Marketing

  1. Do not consider marketing as an expense

The primary goal of marketing is to engage customers, keep them as raving fans and generating profit from sales. So, if you consider marketing as an expense, you’ll end up facing so many problems in your business.

  1. Differentiating your products and services

Commonly, small businesses face competitions in the market. That’s why you need to communicate with your customers and tell them why you are different from others. You must have a strong reason to explain to people why they should do business with you versus your competitors.

  1. Not targeting the right audience

It doesn’t matter if you have excellent marketing strategies, high budget campaigns if you are not targeting the right audience. There is no doubt that your money is going to sink like Titanic. You need to invest time to understand what customers buy and the problem they were facing before they found you. Using email marketing, you can send a feedback survey to know what they think about you. If you target the right audience and ideal buyers, you can grow quickly in the market.

Existing Customers

  1. Not paying attention to existing customers.

Don’t let your current customers knock your competitors’ door. Most of the small businesses forget about their existing customers while attracting new ones. You have to take good care of your existing customers by keeping them engaged, communicating with them, finding solutions for their problems, etc. If you genuinely value your current customers, they will trust and buy more products and services that you offer.

  1. Ignoring the competitors

Keeps your eyes on your competitors and try to study their efforts and marketing plans. There are tools available to understand better the best SEO (Search Engine Optimization) and PPC (Pay-Per-Click) strategy for business. For example, you can use Spyfu and Google Alerts to stay up to date with your competitors’ tactics. By carefully observing your competitors’ efforts, you can learn from their successes and failures to come up with other solutions to attract more users.

 

Social Media Marketing for Businesses

Social media is a powerful tool for all size of businesses when it comes to reaching out to the customers and promoting the business. Billions of people use social media in this generation. If you are not using social platforms such as Facebook, YouTube, Instagram, Twitter, LinkedIn and others to communicate with your customers, you are missing out a tremendous opportunity. Social Media Marketing (SMM) can make a massive difference to your business by promoting your brand, targeting audience, building trust and generating high sales and revenue. Promoting your business on social media is best, to begin with posting content such as images and videos to gain customers’ attention and running paid social media promotions.

Considering your business goals is always the best option before creating social media campaigns and starting social media campaigns without business strategies will be like wandering in a forest without a map. Social media campaigns can help you meet your marketing goals such as building brand awareness, increasing web traffic, improving the rate of conversion, communicating and interacting with the audience.

These are the best tips for Social Media Marketing

  • Using social media for content promotion is the topmost priority. Your content can help the audience understand your brand and your service better. Posting blogs, articles, news, and backlinking can attract the audience as they are active on social media platforms.
  • Sharing curated links can leverage your unique and original content to gain followers, fans and customers.

Social Media Market

  • Actively communicating with the audience, posting news and updates can be a way to become the centre of attraction. It will help your business to actively engage users to know about your products or services that you offer.
  • Always keep an eye on your competitors. They can come up with new strategies and other social media insights to attract more customers. If they are using a specific platform or technique that seems to be working well for them, follow their ideas. But make sure that you do it better than them to win the race.
  • Use Google Analytics to track your data and measure your success. It is essential to add backlinks to know your social media engagement. Otherwise, you’ll be lost without proper data in hand.

Paid Social Media Marketing is always the best option

Using social media without paid marketing campaigns will not meet your expectations. You have to spend a few bucks to generate good leads, engagement and sales. Paid marketing is the only option that can help your business grow by reaching out to the users and building a presence in the market. However, it is less expensive while comparing it to traditional marketing. You can customise your plan and reach out only to those whom you target. Make sure that you offer what you have promised to your customers. Otherwise, social media can also become a place where your business can be easily sued for making fake promises.